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We Put Your Business in The Driver's Seat.

BoatCrazy works with a number of advertisers in order to help them create the most effective advertising campaign possible.

We can assist with advertisement placement, location specific and brand specific publishing. Or for any products or services that match the consumer demographics of people buying boats.

Advanced Advertising Delivery.

We manage direct advertising on BoatCrazy with Google Ad Manager & Display Network. For best results we suggest providing us with the following optimized image sizes. From there we apply the following attributes:

Advertising URL Showcased
Budget
Ad placements & Frequency
Keyword Optimized

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“With more of a targeted approach we position your brand during the buying cycle. Giving your brand the edge it needs to get ahead in today's competitive environment.”

- Jason Payne, President

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Boater Demographic Facts &
Boat Usage Facts

Boating is Popular

In 2011, boating participation increased ten percent to 83 million –the largest proportion of adults (34.8 percent) who went boating since 1997(35.8 percent).

Recreational Boating is Seasonal

Boat owners spent an average of 31 days on the water in 2011, up 11% from 28 days in 2010.

Boaters are Middle Class

More than 3 out of 4—77 percent—current boat owners have an average household income of less than $100,000. Sixty-three percent of current boat owners earn less than $75,000 per year.

Most Boats are Small

Of the 12.4 million registered boats in the U.S., 95% are small, trailerable boats. In 2011, nearly 7 out of 10 (68%) boat owners owned a 14' to 29' boat. The share of boats over 30’ long reported as being “heavily used” in 2011 dropped from 34% in 2010 to 26% in 2011, while the share of those under 13’ reported as being “heavily used” rose from 16%.

Total recreational marine expenditures reached an 8-year high of $35.9 billion in 2015, up 2.2% from 2014.

An estimated 238,000 new powerboats were sold in 2015, an increase of 8.5 percent compared to 2014.

Annual U.S. retail sales of new boats, marine engines and marine accessories totaled $17.4 billion in 2015, an increase of 6.9 percent.

Americans are taking to the water: 35.7% of the U.S. adult population – 87.3 million Americans – participated in recreational boating at least once in 2014.

Boats are made in America: 95 percent of powerboats sold in the U.S. are made in the U.S.

There were an estimated 11.9 million registered boats in the U.S. in 2015.

95% of boats on the water (powerboats, personal watercraft, and sailboats) in the U.S. are small in size at less than 26 feet—boats that can be trailered by a vehicle to local waterways.

It’s not just new boats Americans are buying; there were an estimated 958,000 pre-owned boats (powerboats, personal watercraft, and sailboats) sold in 2015, an increase of 1.9 percent.

Boating is primarily a middle-class lifestyle as 71.5% of American boat owners have a household income less than $100,000.

Source: National Marine Manufacturers Association, 2014 and 2015 U.S. Recreational Boating Statistical abstracts

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