Your Marine Business Deserves a Great Reputation!
The Marine business’s today, like any other business, needs to build trust and produce a great experience online, all while delivering answers everywhere customers search.
Building an online reputation should be number one on your list of priorities,
as this can directly influence whether customers choose to do business with you.
In short, your business must be informative and reliable across the many maps, apps and search engines.
The practice of monitoring and influencing how your marine business is perceived throughout the internet, seems easy to understand, but there is much more to it than meets the eye.
Approximately 80% of US internet users prefer using a search engine to find information about local boat dealers and marine services. Delivering a great customer experience that boosts your online reputation can’t happen if your business doesn’t surface in local search results, or if it shows up with incorrect details. If a customer can’t find your phone number, sees out-dated boat sales or information, or even visits the wrong address, they’ll be frustrated and unlikely to return.
Delivering consistent, comprehensive, and correct information everywhere your customers might interact with your Marine business.
Whether you operate a marina, boat yard, boat dealership or maybe all three, you want your reputation management strategy to succeed and reviews are a huge part of this.
According to a Local Consumer Review Survey 88% of consumers trust online reviews as much as personal recommendations, and research suggests that reviews produce an average of 18% uplift in Boat sales.
Plus a whopping 89% of consumers read a business owner’s response to online reviews! Responding to any positive or negative online sentiment about your boat service within 24 hours with a professional response, can go a long way to helping your online reputation.
One of the most time-consuming aspects for boatyards and dealerships is managing their reputation. Using a high quality Reputation Management software platform like rannko.com will improve efficiency within your business, giving you valuable time to spend with your customers.
But it is not just about taking care of your online reputation, you have to be proactive and that means delivering consistent, comprehensive, and correct information everywhere your customers might interact with your marine business.
Owning your reputation in the digital space.
The competitive environment of the boating industry is tough but you have to learn how to own your reputation in the digital space.
Reviews, comments, social media profiles, photos, posts, the list of what we’ve put into the online world is a long one, and this is what shapes search results. They impact behavior, decisions and ultimately boat sales!
Create a stellar boat experience. Obviously, the most important activity that a marine business can do is refining and improving their own craft. The better job a business does, the better reviews it is likely to get.
Ask for reviews. 66% of customers leave a review if you ask them to.
Respond to reviews. 30% of customers consider a business’s responsiveness to reviews to be a key factor in their judgment of the business.
Make your marine business easy to find online. Increasing your overall visibility is one of the simplest ways to get more reviews. If customers can’t find you, they won’t review you.
Online reputation management is an ongoing endeavor, ratings and reviews will always be important to your business, and it’s likely that you will continue to receive them on an ongoing basis. While staying on top of business listings sites and putting in the work to respond quickly may seem like a chore, keeping up with your online reputation and managing it in an effective way can result in major sales boosts for your business. Earning and keeping a positive online reputation for your marine business is worth the effort it takes.
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